About Us
Where eco-tourism meets gaming: PLAYING KOREA
A Message from the CEO of Asin Tour
I don't want people using PLAYING KOREA to simply play games at tourist spots.
I hope that, consciously or not, Korea's beautiful resources take root and seep into your mind.
It's not sensationalism or hype that drew so many people around the world to K-content.
They are captivated by Korean culture itself, not just its surface image.
There's a saying: 'The most Korean thing is the most global.'
Through PLAYING KOREA, Asin Tour will provide everyone who loves Korea with content that fuses Korean culture and travel, creating truly fun and meaningful journeys using Korea's own tourism resources alone.
PLAYING KOREA will go global.
Asin Tour is the travel company realizing the most Korean and most valuable travel culture.
Our Vision
PLAYING KOREA aims to gamify Korea's beautiful ecological environments so that more people experience and help protect nature.
Through the harmony of technology and nature, we offer a new form of eco-tourism experience and lead a sustainable tourism culture.
Our Mission
Ecological Preservation
We raise awareness of the value of nature and environmental protection through games.
Fun Experience
Gamification makes eco-tourism more fun and immersive.
Community Building
We bring together nature lovers to build a community for sharing experiences.
Local Business Partnership
We collaborate with local small businesses to share benefits and grow together.
Our Values
- Sustainability: We pursue a tourism culture that does not harm the environment.
- Innovation: We create new experiences that fuse technology and nature.
- Education: We deliver knowledge about ecosystems and environmental protection through games.
- Accessibility: We provide a platform anyone can easily participate in.
- Fun: We pursue enjoyment and meaning at the same time.
Service Features
The value PLAYING KOREA provides
Coverage across all 17 provinces
Discover eco-tourism destinations across Korea through games.
Real-time location-based games
A GPS-based system verifies real on-site visits.
Achievement & reward system
Points, badges, and rankings provide motivation.
Eco-education content
Learn about each region's ecosystem and environment while you play.
Our Achievements
Game Contents
Partnerships
Active Users
